Transform Your Gig Work Into Your Dream Business
Specialized tools, training, and support to help busy gig workers transition from platform dependency to business ownership.
What is the Gig Worker's Launchpad?
A specialized program designed to help Canadian gig workers transform their experience into sustainable, independent businesses.
Why We Created This
The Gig Worker's Launchpad was born from a critical observation: while gig work provides flexible income, it often traps workers in a cycle of platform dependency with limited growth potential and financial security.
After interviewing hundreds of Canadian gig workers, we discovered that many had the skills, client relationships, and drive to run their own businesses, but lacked the specific knowledge, tools, and support to make the transition.
We created this program to bridge that gap—providing the missing pieces that transform skilled gig workers into successful business owners.
The Gaps We Address
- Business Knowledge Gap: Most gig workers have industry skills but lack business fundamentals like legal structures, accounting, and operations.
- Client Acquisition Gap: Moving from platform-provided clients to direct client relationships requires specific strategies and systems.
- Financial Transition Gap: Managing the financial uncertainty during the transition period requires careful planning and support.
- Community Gap: Independent business owners need peer support and mentorship from others who understand their specific challenges.
Our Founding Story
The idea for Gig Worker's Launchpad came from our founder Wilton Otto's personal journey as a newcomer to Canada. As he navigated his new life, Wilton worked across multiple gig platforms—driving for rideshare companies, delivering food with DoorDash, and taking on various freelance projects to make ends meet.
Through this experience, Wilton witnessed firsthand how gig workers struggle with long hours away from family, unpredictable income, and limited growth opportunities despite their hard work and valuable skills. He saw talented individuals trapped in a cycle of platform dependency with no clear path toward financial stability or career advancement.
Wilton then embarked on conducting a series of research and interviewing numerous gig workers who shared their experiences of being trapped in the gig economy. They expressed feeling like there was no way they would ever achieve their dreams of starting or running a business despite having valuable skills and direct relationships with customers. Many described working 60+ hour weeks yet still struggling financially, missing important family moments, and feeling a growing sense of burnout without a clear path forward. Deeply moved by these stories that mirrored his own struggles, Wilton became determined to create a solution. He launched the Gig Worker's Launchpad with a mission to provide fellow gig workers with the knowledge, resources, tools, and community support he wished he had when starting out—everything they need to build the businesses of their dreams while reclaiming control of their time, income, and future. His vision is to transform the Canadian gig economy from a trap of platform dependency into a launching pad for thousands of successful small business owners.
We provide tools, training, and support tailored to leverage your existing skills and client base to build a sustainable business.
Build a business with greater autonomy and significantly higher income potential than platform-dependent gig work.
Join a community of like-minded gig workers who are transitioning to business ownership and share experiences.
Have questions about our mission or how we can help you? We'd love to hear from you.
Contact UsEverything You Need to Succeed
Our comprehensive program addresses the unique challenges gig workers face when transitioning to entrepreneurship.
Learn the essentials of setting up and running your own business, from legal structures to basic operations.
- Business registration guidance
- Legal and insurance basics
- Financial management tools
Develop strategies to build your own client base independent of gig platforms, leveraging your existing network and skills.
- Platform-to-direct client conversion
- Local marketing strategies
- Building a referral network
Learn how to grow beyond a solo operation, increase your income, and build a sustainable business model.
- Service expansion strategies
- Hiring and team building
- Systems and automation
Get a customized transition plan that works with your schedule, current income needs, and business goals.
- Gradual transition planning
- Income replacement strategies
- Milestone-based roadmap
Access templates, software, and resources specifically designed for transitioning gig workers.
- Business plan templates
- Client management systems
- Financial tracking tools
Get continued guidance and support as you build and grow your business.
- Community forum access
- Coaching and mentorship
- Troubleshooting assistance
Specialized Guidance for Your Industry
Choose a specialized track tailored to your current gig work for industry-specific strategies and support.
Rideshare to Transportation
For Uber and Lyft drivers looking to start their own transportation service, black car business, or specialized transport company.
- Fleet management strategies
- Transportation licensing guidance
- Premium client acquisition
- Vehicle financing options
Delivery to Logistics
For delivery couriers looking to establish their own delivery service, courier business, or specialized logistics company.
- Route optimization techniques
- Delivery business models
- Commercial client acquisition
- Scaling delivery operations
Cleaning & Home Services
For cleaners and home service providers working through apps who want to build their own client base and service business.
- Service packaging and pricing
- Recurring client systems
- Team building and training
- Eco-friendly service options
Freelance to Agency
For freelancers in design, writing, programming and other fields looking to scale beyond individual contracts to an agency model.
- Agency positioning strategies
- Subcontractor management
- Project scaling techniques
- Premium client acquisition
Essential Business Tools
Access professionally designed templates and resources to jumpstart your business journey.
Business Plan Template
A comprehensive business plan template tailored for gig workers transitioning to business ownership.
Client Onboarding Kit
Everything you need to professionally onboard new clients and set clear expectations.
Financial Projections Spreadsheet
Track your income, expenses, and growth with this easy-to-use financial template.
Service Agreement Template
Protect your business with a professionally drafted service agreement template.
Marketing Plan Toolkit
A complete toolkit for creating an effective marketing strategy for your new business.
Business Launch Checklist
A comprehensive checklist to ensure you've covered all bases when launching your business.
What Your Journey Could Look Like
These stories represent the potential outcomes for gig workers who participate in our program, based on research of successful transitions in the Canadian market.
Potential Outcome: Cleaning Services
Eco-Friendly Cleaning Business
Before
Working for multiple cleaning apps, often putting in 60+ hours per week just to make ends meet.
After
Running an eco-friendly cleaning service with employees and increased personal income by 40%.
Key Steps
- Learn how to legally structure your business and manage finances
- Develop strategies to convert app clients to direct clients
- Create systems to manage scheduling and client communication
Potential Outcome: Transportation
Premium Transport Service
Before
Driving for Uber and Lyft for 50+ hours weekly with unpredictable income and no benefits.
After
Operating a small fleet specializing in corporate transport with stable monthly contracts.
Key Steps
- Identify a niche in corporate transportation
- Build relationships with local businesses for regular service
- Develop systems for consistent, premium service delivery
These examples are based on research of successful gig worker transitions in Canada. Our program is designed to help you achieve similar results.
What Our Program Will Offer
Based on research and feedback from gig workers, here's what participants can expect from our program.
Delivery Track
For DoorDash, UberEats, and other delivery drivers
"The program aims to give delivery drivers the confidence and tools to break free from delivery apps. You'll learn how to establish your own local delivery service with steady clients and potentially double your income."
Rideshare Track
For Uber, Lyft, and other rideshare drivers
"Our step-by-step guidance will make it possible to transition from Uber to running your own car service. The client acquisition strategies alone will be worth the investment for rideshare drivers looking to increase their income."
Freelance Track
For designers, writers, programmers, and other freelancers
"If you're a freelancer stuck in the feast-or-famine cycle, our Freelance to Agency track will help you build systems to scale your business. You'll learn how to build a team and secure consistent projects."
Our program is currently in development, based on extensive research of the Canadian gig economy and successful business transitions.
Choose Your Path to Business Ownership
Select the program that fits your schedule, budget, and business goals.
Self-Paced
Learn at your own pace with comprehensive online materials and community support.
- Online course materials
- Business templates and tools
- Community forum access
- 3 months of support
Guided Program
Get structured guidance with weekly coaching and personalized support.
- All Self-Paced features
- Weekly group coaching calls
- Industry-specific workshops
- Personalized transition plan
- 6 months of support
VIP Accelerator
Accelerate your transition with one-on-one mentorship and custom business setup.
- All Guided Program features
- One-on-one mentorship
- Custom business setup
- Marketing materials creation
- 12 months of support
Payment plans will be available. Scholarships will be available for qualifying participants.
Program launching soon - express your interest to be notified when enrollment opens.
Frequently Asked Questions
Get answers to common questions about transitioning from gig work to business ownership.
Build Your Own Business
Take the first step toward independence, higher income, and a sustainable business you own and control.